A creative agency in Abu Dhabi, with a London studio behind it.
Our Abu Dhabi hub works for brands across the UAE and the wider Gulf. Campaigns, social and creator content, Amazon and ecommerce, plus our own AI tools, planned in the region and made with the same team and studio as London.
The full Freak team, on Gulf time.
Everything we do from London, we do for brands in the UAE and the Gulf.
Brand and campaigns
Positioning, key visuals and campaigns built for the region, or adapted from a global master.
Social and creators
Always on social, creator campaigns and seeding, with creators vetted for a real audience in market.
Amazon and ecommerce
Listings, A+ content, Brand Stores and advertising for Amazon.ae and Amazon.sa, and the region's retailer sites.
Live production
Shoots in the UAE with local crews and locations, from the desert to the city, or in our London studio.
Arabic and English
Copy written and checked by native speakers, with right to left layouts designed properly.
AI tools
Freak Lab, our own AI tools for copy, image analysis and reviews, available to clients in the region.
Interactive
Games, quizzes and activations for events and retail, with points and data behind them.
Websites
Brand sites, microsites and product finders, built and looked after in house.
Data and reporting
One view of performance across channels and markets, reported in the format your team uses.
London, Barcelona and Abu Dhabi, working as one.
Abu Dhabi sits between Europe and Asia. Our morning overlaps with the afternoon in Singapore, and our afternoon with the morning in London. Briefs move between our hubs without changing hands, and the people you meet are the people who make the work.
When a production needs a studio, it uses ours in London. When it needs the region's light and locations, we shoot here, and qualifying productions can apply for the Abu Dhabi Film Commission rebate.
- Strategy and client teams in the region
- Production in the UAE or in London
- The same AI tools and reporting as every Freak client
The same team works for these brands.
From the Resource Centre.
Brand value, not compliance, is the biggest AI risk.
What our impact assessments found when real content carried a made with AI label, the rules now in force and six steps to use AI without hurting the brand.
AI shopping assistants like Alexa for Shopping are changing which brands get found.
Amazon's assistant now sits in the search bar and answers with a few picks. What that means for brands, and what to change in your listings now.
UGC that works on Amazon and social, from brief to final cut.
How we brief, cast and cut UGC for TikTok, Reels and Amazon, with rights agreed first and versions for organic and paid.
Questions clients ask us.
Does Freak have an office in Abu Dhabi?
Yes. Abu Dhabi is one of our three hubs, alongside our head office and studio in London and our hub in Barcelona. The same team works across all three.
Do you work with brands across the UAE and the Gulf?
Yes. We work with brands in Abu Dhabi, Dubai and across the Gulf, and our wider team serves clients in more than 100 countries.
Do you make content in Arabic?
Yes. We produce content in Arabic and English, with copy reviewed by native speakers and layouts built for right to left reading, not mirrored from English.
Can you film in Abu Dhabi?
Yes. We plan shoots in the UAE with local crews, locations and permits. Qualifying productions in Abu Dhabi can also apply for the Abu Dhabi Film Commission's production rebate.
Can Freak run Amazon in the UAE and Saudi Arabia?
Yes. Amazon.ae and Amazon.sa run on the same Seller Central and Vendor Central tools we manage in other marketplaces, so we bring the same listings, content, advertising and catalogue management to the region. Amazon's assistant, Alexa for Shopping, is now in beta in the UAE too, so listings here need to work for conversational search as well.
How does the Abu Dhabi hub work with London?
Abu Dhabi runs on Gulf time, so the working day overlaps with Europe and Asia. Strategy and client teams work in the region, and production uses our London studio or local crews, whichever suits the brief.
Working in the Gulf?
Tell us about the brand and the markets, and we'll put the right team on it.