Live production for campaigns, social and ecommerce.
Our live production team plans and runs shoots that feed every channel at once. Campaign films, social video, lifestyle and product photography and the full Amazon image stack, shot in our London studio or on location, with casting, sets, crews and post production in house.
Planned product by product, so nothing has to be reshot.
Hoover needed new film and photography for 15 vacuum cleaners. We found a London family home, cast the talent, built the sets and planned every product in a shot matrix, so the film crew and the stills team worked side by side.
Before filming we tested debris on every machine to find the cereal, coffee and crumbs that picked up cleanly on camera and reset quickly between takes. Five days later Hoover had product films for web and Amazon and more than 120 retouched lifestyle images, and sales rose 30%.
Read the Hoover case studyVideography and photography, start to finish.
One production team for the idea, the logistics, the shoot and the edit.
Campaign films
Brand films, TV and sponsorship idents, from treatment and casting to the final grade.
Photography
Lifestyle, product and packshot photography, retouched and colour matched across a range.
Ecommerce shoots
Image stacks, A+ imagery and product video for Amazon and every retailer, shot to each spec.
Social first video
Vertical, fast and native to the feed, shot alongside the main production so it costs less.
Casting and locations
Talent, homes, streets and studios found and booked, with sets, props and wardrobe.
Our studio
A London studio with green screen, a podcast suite and editing suites.
Post production
Editing, grading, retouching, motion graphics and sound design, all in house.
3D alongside live
Photoreal renders and CGI to sit with the footage when a product needs a closer look.
Events
Coverage of launches, conferences and live events, edited for social.
From brief to final asset.
- Treatment
The idea, the look and a shot matrix of every asset the shoot must deliver.
- Pre production
Casting, locations, crew, props, wardrobe and a schedule for every hour.
- Tests
Product, lighting and practical tests, so the day runs without surprises.
- Shoot
Film and stills teams working together, with your team on set.
- Post
Edit, grade, retouch and sound, reviewed in rounds you can comment on.
- Deliver
Every size and format for every channel, named and filed to your system.
Three Channel 4 idents, one shoot day.
New York Bakery came to us with under a month to prepare a TV sponsorship package. We ran casting, creative direction, pre production, filming and post ourselves, with no handoffs, and shot all three idents in a single day.
They reached 50 million people, and New York Bakery has since come back for another TV sponsorship.
Read the case studyShoots we've planned, made and measured.
From the Resource Centre.
From one shoot to every listing, planning an ecommerce product shoot.
The shot matrix, location, casting and product tests behind a five day shoot that gave Hoover films and 120+ images for every listing.
Amazon A+ content that sells, and what we changed for Feliway.
How we plan A+ content and the image stack above it, from search research to testing, with the changes that doubled Feliway's monthly sales.
UGC that works on Amazon and social, from brief to final cut.
How we brief, cast and cut UGC for TikTok, Reels and Amazon, with rights agreed first and versions for organic and paid.
Questions clients ask us.
What is live production?
Live production is filming and photographing with real people, products and places, as opposed to 3D or animation. At Freak it covers campaign and TV films, social video, lifestyle and product photography and ecommerce content, from pre production through to the final edit.
Does Freak have its own studio?
Yes. Our London studio has a shooting space, green screen, a podcast suite and editing suites. When a brief needs a real home, a street or an event, we shoot on location with our own crew.
Can one shoot cover campaign, social and ecommerce?
Yes, and that is how we plan most of them. A shot matrix lists every asset for every channel against every product, so a single shoot delivers the campaign film, social cuts, lifestyle images and the full Amazon image stack.
How far ahead do we need to plan a shoot?
Allow a few weeks for casting, locations and props. We have done it faster when the moment demands it. New York Bakery's three Channel 4 idents had under a month of planning and one day to shoot.
Do you handle casting, locations and wardrobe?
Yes. Casting, location scouting, set design, props, wardrobe, hair and make up are all organised by our production team and costed up front.
Do you shoot outside the UK?
Yes. We shoot on location wherever the brief needs it, and our hubs in Barcelona and Abu Dhabi support productions in Europe and the Middle East.
What happens after the shoot?
Editing, colour grading, retouching, motion graphics and sound design happen in house. We deliver every asset in the sizes and formats each channel and retailer asks for.
Planning a shoot?
Send us the products and the channels, and we'll come back with a plan and a shot list.