Content production, with UGC at the centre.
We make the content brands post every day. UGC video with real creators, always on social, reactive posts and product films, planned from one brief and cut for every channel and market. All of it is made in our own studio, so nothing gets lost between agencies.
Made by real people, planned like a campaign.
The best UGC looks effortless because the hard work happened before anyone pressed record. We find creators whose audience matches yours, write a brief that keeps their voice and lands your claims and direct the shots you need for social, ads and product pages.
Then we edit for each placement. A hook in the first second for TikTok and Reels and a longer demonstration for Amazon. Square, vertical and landscape cuts for paid social, with captions and alt text written for search.
- Ideas, scripts and storyboards from our own creative team
- Creators cast and vetted for audience, quality and fit
- Usage rights agreed before filming, logged against every asset
- Organic and paid versions from the same shoot
Every kind of content a brand posts.
From a single UGC cut to a year of always on social, made by the same team that plans it.
UGC video
End to end, from creative ideation and custom casting to storyboards, post production and editing.
Creator briefs
Campaign overview, deliverables, creative direction, scripts and the claims creators can and can't make.
Always on social
Monthly content for Instagram, TikTok, Facebook and LinkedIn, with community management and reporting.
Reactive content
Real time posts built around the moments your audience is already watching, like Macmillan's Wimbledon campaign.
Motion and hybrid video
Product animation, motion graphics, premium stock and UGC layered into one film for social or ecommerce.
Paid social suites
Every aspect ratio and cut a campaign needs, with proposed audience interest groups for each.
Product video
Thirty second spotlight films that show features, use and benefits, cut down for Amazon and social ads.
Studio and location
Our own studio, green screen and editing suites, or on location with our live production team.
Every market
One master, transcreated into 5 - 25 markets, with copy written for how people search in each.
From brief to posted, in six steps.
- Brief
Objective, audience, claims and the placements the content has to work in.
- Cast
Creators sourced and vetted for a real, in market audience.
- Script
Hooks, shot lists and storyboards that keep the creator's voice.
- Shoot
Filmed by creators at home or with our crew in the studio.
- Edit
Cuts and versions for each channel, captions and alt text included.
- Measure
Views, engagement and conversion, so the next round works harder.
Content that moved the numbers.
From the Resource Centre.
UGC that works on Amazon and social, from brief to final cut.
How we brief, cast and cut UGC for TikTok, Reels and Amazon, with rights agreed first and versions for organic and paid.
Creator seeding that gets posts, not just parcels.
The nine stages, vetting checks and two tiers we use for creator seeding and gifting, plus the changes that lift the post rate.
Brand value, not compliance, is the biggest AI risk.
What our impact assessments found when real content carried a made with AI label, the rules now in force and six steps to use AI without hurting the brand.
Questions clients ask us.
What does a content production agency do?
A content production agency plans and makes the photos, videos, motion graphics and social posts a brand publishes. Freak covers the whole job, from the idea and the script to casting, the shoot, editing, versions for every channel and transcreation for every market.
What is UGC and why do brands use it?
UGC, or user generated content, is content made by real customers and creators in their own voice. It feels native in social feeds and on product pages, which is why it often outperforms polished ads. We produce it end to end, from finding the right creators to editing the final cuts.
Do you cast creators for UGC?
Yes. We cast creators to fit the product and the audience, vet their audience before anyone is approved and brief them with a script, the shots we need and the claims they can make.
Who owns the rights to UGC you produce?
We agree usage rights with every creator before anything is filmed, including where the content can run, for how long and whether it can be used in paid ads. Those terms are logged against each asset.
How much content can Freak produce?
We produce more than 20,000 assets a year for a single global brand, across campaigns, social, Amazon, retailer sites and websites, and transcreate one master into 5 - 25 markets.
How quickly can you turn content around?
Reactive work can move very fast. For Macmillan's testicular cancer campaign we went from brief to six finished posts in ten days, timed to Wimbledon.
Do you use AI to make UGC?
We use AI where it helps, such as editing, versioning and transcreation. We don't pass off AI generated people as real customers. Our research shows labelled AI content can cut engagement and conversion, and laws such as New York's synthetic performer rules now require disclosure.
Need more content that performs?
Tell us the channels and the markets, and we'll plan the production around them.