RNIB

A learning portal for sight loss awareness

LMSE-learningUX/UI DesignAccessibilityGamificationWeb Build

The challenge

RNIB wanted the public and its corporate partners to understand sight loss, and to know what to do differently. That called for a learning platform anyone could use, with short, practical modules that turn awareness into action and accessibility built in from the first screen. It builds on four years of work together, including the social action quiz that now sits inside the platform.

The idea

We designed and built the RNIB Learning Portal, a learning management system with four modules: living independently, how small everyday actions create or remove barriers, how to offer assistance, and how sight loss is experienced. Each one mixes film, quizzes and hands-on tasks, from a matching game about everyday tools to a sight simulator that compares 20/20 vision with glaucoma, macular degeneration, cataracts and diabetic retinopathy, with an accessibility mode on every activity.

Points, levels, an anonymised leaderboard and shareable certificates keep people learning, and a digital pledge wall turns what they've learned into commitments. We tested the portal with RNIB's user panels and refined it from their feedback, then built a secure back end on AWS. RNIB's strategy team has signed it off ahead of a pilot launch.

The results

4learning modules

4eye conditions in the sight simulator

“We had a look at the content you shared and we all agree, it is looking really good. It looks clean, professional, engaging and on-brand!”Lisa Hughes, RNIB

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Hovis

Strength Baked In

Capabilities

Creative, data and AI, under one roof.

Freak is an independent, full-service agency. We don't believe you can separate creative from data any more, so the work we make for brand, social and the digital shelf is tested and measured for what it does to revenue. We build our own AI tools too, so the data does more of the work.

Everything is made in-house, in our own production studio for 3D, 2D, live production and interactive. Our head office is in London, with global hubs in Barcelona and Abu Dhabi, and we look after clients in more than 100 countries. We work through the line, and we fit around the way your team works.

100+countries served

20,000+assets a year produced for a single global brand

Up to 25markets localised from one master campaign

Specialisms

Go straight to what you need.

Each specialism has its own page, with the services, the work that proves it and the questions clients ask.

01

Amazon agency

Account setup to DSP, with the catalogue, content and reviews in between.

$9m+extra Amazon.com revenue for Dr Scholl's in a year

Explore 02

Content production

UGC, always on social and product video, made in our own studio.

20,000+assets a year for a single global brand

Explore 03

Live production

Videography and photography for campaigns, social and ecommerce.

120+lifestyle images for Hoover from one five day shoot

Explore 04

AI and Freak Lab

AI tools we build in house for copy, content and reviews.

6tools in Freak Lab, our everytool kit

Explore 05

Influencer campaigns, seeding and gifting

Vetted creators, clear rights and posts that come back.

120mimpressions for Dr Scholl's across Europe

Explore 06

Abu Dhabi

Brand, content and commerce for the UAE and the Gulf.

3hubs, in London, Barcelona and Abu Dhabi

Explore

01
Strategy
Research, data and planning that show where the growth is, then prove it worked.
- Brand development and positioning
- Market, competitor and SEO keyword research
- Content optimisation and A/B testing
- Multi-channel data analytics and reporting
Read our thinking
02
Creative
Ideas built to travel, from a global master to every format and channel it needs.
- Brand campaigns and key visuals
- Social media content, always-on and reactive
- Product advertising for Amazon, Meta and retail media
- Copywriting, art direction and illustration
Content production
03
Production Studio
Our own studio, so ideas go from storyboard to finished asset without a handoff.
- Photography and videography, on location or in our studio
- Green screen, podcast and editing suites
- 3D, CGI, motion graphics and animation
- AI production, trained on rights-cleared shoots
Live production Content production
04
Activation
Getting the work in front of the right people, in every market and language.
- Global transcreation, from 5 to 25 markets
- Influencer campaigns, seeding and gifting
- Community management and social reporting
- Amazon Brand Stores and sales-event content
Influencer campaigns, seeding and gifting Abu Dhabi
05
Technical
The platforms that keep a brand selling, built and looked after in-house.
- Website build, maintenance and SEO
- Web apps and microsites, from product finders to 3D maps
- Amazon catalogue management and listing fixes
- Product content at scale for Amazon and retailer sites
Amazon agency
06
AI
Freak Lab, the AI tools we build in house for copy, content and reviews.
- Image analysis with our neural marketing framework
- Amazon copy from search and market data
- Review moderation built on 20 years of Amazon knowledge
- AI production with quality and compliance checks
AI and Freak Lab

How we work

One team, from brief to results.

01Brief
We pull the brief apart and ask the questions that shape the work.
02Strategy
Research and data show where the growth is.
03Create
Ideas and options, developed with your team.
04Produce
Shot, designed and animated in our own studio.
05Launch
Localised, checked and scheduled on every channel.
06Measure
Tested and reported, so the next round works harder.

Reach

Working in 100+ countries.

Head office in London, with global hubs in Barcelona and Abu Dhabi. Pick a region, or hover over a country.Pick a region, or tap a country.

Countries we've worked inOur officesOther countries

100+countries

3offices, in London, Barcelona and Abu Dhabi

25markets localised from one master campaign

6languages in our social output

See every country on the map

Some of the brands we've worked with

Sectors

FAQs

What clients ask us.

What does Freak do?

Freak is an independent creative, data and AI agency. We make campaigns, content and commerce for global brands, run Amazon accounts end to end and build our own AI tools, then measure what the work does for sales.

Where is Freak based?

Our head office and studio are in London, with hubs in Barcelona and Abu Dhabi. We work for clients in more than 100 countries.

Is Freak an Amazon agency?

Yes. We run Amazon end to end, from account setup and vendor terms to catalogue management, A+ content, Brand Stores, advertising including Amazon DSP and review moderation. See our Amazon agency page.

Does Freak have its own production studio?

Yes. Photography, video, green screen, podcast and editing suites are all in house, along with 3D, CGI, motion graphics and animation. Our live production team handles location shoots.

How does Freak use AI?

We build our own tools in Freak Lab, from image analysis on our neural marketing framework to Amazon copy and review moderation. We use AI freely behind the scenes and carefully in front of shoppers.

Do you work with brands outside the UK?

Yes. We transcreate one master campaign into 5 - 25 markets and run Amazon, social and creator programmes across Europe, North America, the Middle East and Australia.

How do I start a project?

Tell us about your brief through our contact page, or email sales@wearefreak.com.

Resource Centre

What we've learned, written down.

Amazon14th Oct 20264 min read

AI shopping assistants like Alexa for Shopping are changing which brands get found.

Amazon's assistant now sits in the search bar and answers with a few picks. What that means for brands, and what to change in your listings now.

A chart of when less healthy food ads are restricted on TV, on demand and online, and the channels still open

Advertising rules14th Oct 20264 min read

HFSS advertising rules in 2026, and what food brands can still do.

What's banned on TV and online since 5th Jan 2026, what's still open and how food and drink brands are adapting their media and creative.

AI14th Oct 20263 min read

Brand value, not compliance, is the biggest AI risk.

What our impact assessments found when real content carried a made with AI label, the rules now in force and six steps to use AI without hurting the brand.

All guides and articles

See it in action.

About

A multidisciplinary agency for bold brands with stories worth telling.

Who we are

A creative agency that doesn't do average. We're a small international team with a big appetite for ideas, brought together to make brands louder, sharper and harder to ignore.

From copy to campaigns, digital to print, we handle the full mix. No fluff, no filler, just work that gets noticed and gets results. We've helped brands like LUSH and Dr. Scholl's say what they mean and mean what they say.

Different clients, different challenges, same energy every time.

Our capabilities go far beyond this list

Design
Brand Marketing
Social Media
Art Direction
Motion Design
Brand Strategy
Visual Identity
Copywriting
Sound Design
E-commerce
Illustration

All capabilities

Contact

Drop us a line.

New business

sales@wearefreak.com

General

studio@wearefreak.com

Careers

jobs@wearefreak.com

Find us

22 Ash Ave, London SE17 1HS, United Kingdom

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Policies

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Policies

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Last updated 13th Oct 2026

This policy explains what personal information WeAreFreak Ltd (“Freak”, “we”, “us”) collects through wearefreak.com and when you contact us, how we use it and the choices you have.

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Changes

We’ll update this policy if the way we use personal information changes, for example if we add a contact form or analytics. The date at the top shows when it last changed.

Policies

Cookie policy

Last updated 13th Oct 2026

This policy explains how wearefreak.com uses cookies and similar technologies.

Cookies

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Other services

The site loads its typefaces from Google Fonts. Google receives your IP address when the page loads, as described in Google’s own privacy policy. Google Fonts doesn’t set cookies on this site.

Changes

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Questions? Email studio@wearefreak.com.